New APP, aims to counter BDS counterparts
‘Am Yisrael Buy’ helps users locate and buy blue-and-white products.
The latest Israel technology wasn’t developed at the Technion, nor was it hatched by a startup in Tel Aviv. In fact, it didn’t come from Israel at all.
Am Yisrael Buy, a new app (available on Apple, Android and Windows Phone) designed to help users locate and buy Israeli products, is the brainchild of Rabbi Daniel Cohen, 49, the spiritual leader at Temple Sharey Tefilo-Israel in South Orange, New Jersey. After learning this summer about apps being developed to advance the Boycott, Divestment and Sanctions movement, the rabbi said he “went looking for a pro-Israel app and couldn’t find one that was standing up to BDS.”